Dynamic Revenue Coach

I have spoken to quite a few doctors about expanding their practice and I am quite amazed how many are not handling this recessionary economy in the best manner.

I hear quite often that they are no longer doing any marketing or that they are going to wait it out. While health needs are not going away from a patient’s perspective,  too many doctors are counting pennies and not contemplating on how to make more dollars.

In fact, I have found a few doctors that clean up and INCREASE new patients and revenue during the holidays, as they know that too many of their fellow colleagues are pulling back, hunkering down and waiting out the storm. Many patients do not use up their annual benefits and so these few smart doctors take advantage of their clients lack of usage of benefits, as well as their competition’s sleeping at the wheel. November and December can be boom times because of these two crucial factors.

Without giving away the full story on my upcoming white paper, I can tell any business owner or doctor who has his own practice, that recessions are the best proven time to market heavily. This is not propaganda to sell you my services. This is statistically backed research that goes back almost an entire century. Needless to say, those who market in bad times make their own future great times.

When you focus on saving versus making more, you pull back. Not only your resources, but your creativity, ingenuity, industriousness and your demand for better results. When you let the throttle down in business, it can takes months – even years – to regain back former levels of production, revenue and profits.

Best, Edwin Dearborn