Marketing Basics: Fish Where The Fish Are
The oldest rule in fishing, if one seeks success, is to fish where the fish are. Seems obvious, but it seems that obvious is what people miss the most.
The same with marketing. When you are marketing you are fishing for paying clients. So lets take a look at the basic process of how a fisherman goes about catching his fill.
1. What type of fish do you want to catch. We call this is a “public” in marketing. You need to know their demographics, where they swim and what they will bite on. you need marketing research.
2. What is the local hatch. In other words, what is the localized interest that will cause interest and bites.
3. What techniques does a fisherman use to make the catch? We call this marketing acumen and skill.
4. Does the fisherman catch and release, or does he keep the catch? We call this business development and closing.
To increase your ability to market and make good money, or catch the big fish, you need to market to your target market and do so successfully. Fish where the fish you want are.
Best, Edwin Dearborn