Become A Smarter Marketer
While our society is “dumbing down” via bad education, government mismanagement and more and more crackpot theories (Wall Street is now a dirty word) on how to revive the economy, it is important that you reverse that trend within yourself.
In speaking with many people on how to not only survive, but as well thrive in this economy, I am always taken aback on how many business owners and entrepreneurs are not advancing themselves with more knowledge.
Knowledge has seem to take a back seat in importance. I think our recent economical debacle was built on the misguided idea that there was some quick, magical way to riches. “Make my money quick, and get out of here” seemed to become a common ethnic which has contributed greatly to our dwindling fortunes and our eventual demise.
And what got killed on the highway of greed, first and foremost, was knowledge.
You know there are man smart people out there who write with the simple purpose to educate and elevate others. Sure, they like the idea of becoming a celebrity of sorts, or maybe even satisfy some personal craving to owning the moniker of Author. So what. Take advantage of this.
I know of sales people who struggle in sales, who do not burn the midnight oil and read books on sales. I know business owners who do not educate themselves on the basics of organization, people skills or marketing. The result is always the same: Struggle coupled with apathy and no sense of responsibility for making one’s future a better one.
Hint: Read a half hour a day from those who have had success. Got to seminars, meet people who are successful and study what they are doing. Figure out how to implement, even if in small increments, what these successful people are doing. Emulating success is successful.
Best, Edwin Dearborn