Holiday Marketing Strategy
I know, we’re all supposed to hunker down, endure the holidays and some how have enough money stored away to make it through the winter. Well, I have another strategy and in fact, it aligns with the very message of the holidays.
You’ve heard it so many times, it has become lost in the blinking lights, drowned in the eggnog and nullified by all the bleak news about unemployment. “Peace on Earth, Goodwill towards Man.” It is this very message that contains an encoded secret on what to do and how to genuinely use the holidays to forward your message, your image and your business philosophy.
And before you think I am just another huckster trying to spin the holidays into some cheap message, Hark! Thee merry gentlemen, called entrepreneurs, may you just take the high ground on this old saying. The word “Goodwill” is defined in the Concise Oxford English Dictionary as, “Friendly or helpful feelings or attitude.”
Now how can this be applied? Just ask yourself, “What friendly or helpful feelings or attitudes could I be sharing or marketing to my potential and/or existing clients?” Let’s take the example of a local Chiropractor.
That local Dr. could share ideas on how to take care of yourself when you eat to much sugar, carbs or intake a little too much of the holiday libations that would make a Roman senator green with envy. That Dr. could share via a newsletter to existing clients, or via his fan page on Facebook, videos on Youtube or all of the above, friendly advice and by doing so being quite helpful to his patients. Actually, it could be done in such a way as to be very enlightenng with some easy-to-do tips on how to stay a bit more healthy over the holidays.
I see to many business people over the holidays say, “We’re not doing any marketing until next year.” Yet they are missing out on not only a wonderful marketing opportunity, but a sincere and honest one in sharing helpful and friendly attitudes. Lord knows we could use, as Bob Marley would say, “Positive vibrations” in the world right now.
May Earth find the peace it needs in 2010, and may you merry gentlemen join me in spreading some goodwill to Man.
Best, Edwin Dearborn