Dynamic Revenue Coach

Business owners and investors struggle on where to put their money. While real estate can be purchased dirt cheap today, it could take years to make back some significant profits. While gold is at an all time high, is it time to buy or hold?

If you own a business or a private practice, your best investment will be effective marketing. Why do I say that and is there a precedent? A study was done by McGraw-Hill and they found that businesses who promote heavily during a recession, not after, average a growth of 256% after the recession is over. Very, very few are making that kind of a return on Wall Street or at their bank.

In other words, significant growth and market share is gained while most other businesses are reeling from the economy, hunkering down and weathering the storm. Lance Armstrong always made his greatest time advance in the hills, not on the flat lands. It was during the toughest course of the Tour de France that Lance made his greatest advance. In warfare, you can advance best when the other guy is retreating.

Yes it is will take hard work, innovation, offering discounts and maybe even giving a few things away for free to get them in the door, calling for an appointment or even ordering on-line. But once you get them in the door back up that promotional effort with extraordinary service, pleasantly and rapidly rendered, and you will find a whole new set of clientele. And a larger market share in the future.

Here is what we at Executive Dynamics have discovered as several blunders during this recession:

1. The false idea that this is the wrong time to market. In fact, this is the best time to make significant advances in market share.

2. That a marketing plan is not doing what you did three years ago when credit and good feelings where running unchecked. New methods, tied into one cohesive look and feel, can augment each other, complimenting the success of all elements and thus building a juggernaut.

3. All your employees are part of the marketing process. Involve them, get them excited and offer incentives for goals achieved, as an individual and as a team. Word-of-mouth must start internally and only then does the enthusiasm roll out into your market.

4. The business owner has to be the driving force of it all. Without that drive from the top, the parts themselves never congeal into a synergistic power. Powerful marketing requires more persistence than it does brilliance. Follow through and over coming barriers is the dynamic and powerful agent in expanding your revenue.

Best,

Edwin Dearborn

Co-founder of Executive Dynamics