Top Internet Strategies of 2009

December 9th, 2009

SEO, social media marketing and keyword research are tops on the list of the 10 best internet marketing strategies of 2009, a list released by SEO.com.

In issuing the list, the firm said that the best strategies this year have been the ones that are directly related to establishing credibility, eliciting trust and directly targeting a desired demographic.

Credibility Most Important

Credibility is one of the most important things to establish in an online presence, especially in an economically challenging year, according to Ash Buckles, SEO.com’s director of search engine optimization. “When people are watching their money closely, they will only buy from companies and websites they trust,” he said.


Facebook Utilization & Tactics

November 12th, 2009

Great article on using Facebook to expand your reach, increase revenue and expand profits.

http://www.nytimes.com/2009/11/12/business/smallbusiness/12guide.html

Best, Edwin Dearborn


10 Things Social Media Can’t Do

November 3rd, 2009

This is a wonderful article from Advertising Age that I wanted to share with you!

Best, Edwin Dearborn

Amid the endless pronouncements about social media — often shortened to “social” these days by consultants trying to sound like they know what they are talking about — is the reality that social media is not a solution, or a sure bet.

Social media can’t:

  1. Substitute for marketing strategy.
    A Twitter campaign or a Facebook page that announces your weekly specials is not a marketing strategy.

Social Media Explosion

November 1st, 2009

This video is very educational on social media and how powerful it really is.

http://www.youtube.com/watch?v=sIFYPQjYhv8

Best, Edwin Dearborn