Dynamic Revenue Coach

The oldest rule in fishing, if one seeks success, is to fish where the fish are. Seems obvious, but it seems that obvious is what people miss the most.

The same with marketing. When you are marketing you are fishing for paying clients. So lets take a look at the basic process of how a fisherman goes about catching his fill.

1. What type of fish do you want to catch. We call this is a “public” in marketing. You need to know their demographics, where they swim and what they will bite on. you need marketing research. Permanent link to Marketing Basics: Fish Where The Fish Are

Toyota Motor Corp is preparing a $1 billion marketing campaign to boost U.S. sales in the fourth quarter, while also expanding its line of hybrid models under the Prius name, the company said on Thursday. The $1 billion will include a media campaign, as well as buyer and dealer incentives, including sweeteners for leasing.

The $1 billion marketing and advertising plan is 30 percent to 40 percent more than Toyota typically spends in the quarter, Miller said. The plan comes as Toyota struggles with its worst downturn since it was founded in 1937 and is expecting to report a loss for the second straight fiscal year. Permanent link to Toyota Gets It Right: Heavily Promote