November 11th, 2009
Please watch this video on generating more new patients,
increasing revenue and retaining more profits for YOUR
practice! http://www.youtube.com/watch?v=P782NzxQz_k
See you there!
Best, Edwin Dearborn
No Comments » | 
Client Acquisition, Internet marketing, Lead Generation, Marketing, Revenue, SEO
November 9th, 2009
I read a report that illustrates the need to market as heavily as you can during turbulent economic times, like we are experiencing today. Just like in military strategy, one takes ground when the opponent is retreating or faltering on advancing into neutral territory.
Best, Edwin Dearborn
No Comments » | Marketing, Revenue
November 9th, 2009
With the amount of money spent on drugs, one would think that this societal ill has affected the sensibility of those people who design and craft our ads and marketing. Because I have often said, “Are they on drugs? That ad was so stupid.” You may have the same opinion about what you see
We need a marketing rehab center. While drug rehab is serious business and needed work for those who desperately need it, we must also rehab how we market and sell. In the last 15 years, we got drunk on the high wine of easy credit and foreign subsidies. Now all that has changed and so has the buying habits and needs of so many people. Moreover, the world of financing is ultra restrictive and full of fear.
Rehab is not just about stopping the practices of taking in non-survival agents, but also getting back to basics. Getting sleep, getting some exercise, eating nutritious foods and developing holistic and ethical choices as a life strategy are all part of the rehab process.
This type of transformation is also needed in marketing. We have to get back to basics and realize that marketing has a function and that is not insulting our intelligence of trying convince us that the unimportant is absolutely required to be happy.
A recent study showed that Americans only believe 3% of the ads they see. Imagine if Madison Avenue, just down the block from Wall Street, realized that they have deviated just as much during this financial crisis.
In actual fact, Madison Avenue has more potential power as it affects the lives than Wall Street. How many people have stocks or bonds as compared to those who potentially could buy advertised goods? Madison Avenue has the power to transform our economy, while Wall Street figures out who they are and what they really do.
Now the reality is this: Your business will probably never employ Madison Avenue assistance, but nonetheless your business must go through the same transformation that country is experiencing. It need innovation, some Lance Armstrong like determination and finding its way back to the basics.
Best, Edwin Dearborn
No Comments » | Marketing, Revenue, Selling
October 30th, 2009
The oldest rule in fishing, if one seeks success, is to fish where the fish are. Seems obvious, but it seems that obvious is what people miss the most.
The same with marketing. When you are marketing you are fishing for paying clients. So lets take a look at the basic process of how a fisherman goes about catching his fill.
1. What type of fish do you want to catch. We call this is a “public” in marketing. You need to know their demographics, where they swim and what they will bite on. you need marketing research. Permanent link to Marketing Basics: Fish Where The Fish Are
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No Comments » | Marketing, Revenue, Sales Promotion
October 30th, 2009
While our society is “dumbing down” via bad education, government mismanagement and more and more crackpot theories (Wall Street is now a dirty word) on how to revive the economy, it is important that you reverse that trend within yourself.
In speaking with many people on how to not only survive, but as well thrive in this economy, I am always taken aback on how many business owners and entrepreneurs are not advancing themselves with more knowledge. Permanent link to Become A Smarter Marketer
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October 27th, 2009
Business owners and investors struggle on where to put their money. While real estate can be purchased dirt cheap today, it could take years to make back some significant profits. While gold is at an all time high, is it time to buy or hold?
If you own a business or a private practice, your best investment will be effective marketing. Why do I say that and is there a precedent? A study was done by McGraw-Hill and they found that businesses who promote heavily during a recession, not after, average a growth of 256% after the recession is over. Very, very few are making that kind of a return on Wall Street or at their bank. Permanent link to Effective Marketing: 2010’s Best Investment
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No Comments » | Marketing, Revenue