Aligning Your Name To Your Product
October 29th, 2009While visiting a client yesterday, I saw a new restaurant open and the name just did not make sense. In fact, it sounded weird.
Manhattan Mediterranean Food. Manhattan is in New York. And New York is about 8,000 miles from the Mediterranean. But I’m sure you already know this.
Did I feel like going there? No. Because I know it will go out of business. Now I do like Mediterranean food, I think. I actually do not even have a clear idea what it is. It just sounds exotic and exciting. It lets my imagination run wild. Will I get Greek food (my first thought), or will it be something strange and spicy from Algeria?
