Dynamic Revenue Coach

While visiting a client yesterday, I saw a new restaurant open and the name just did not make sense. In fact, it sounded weird.

Manhattan Mediterranean Food. Manhattan is in New York. And New York is about 8,000 miles from the Mediterranean. But I’m sure you already know this.

Did I feel like going there? No. Because I know it will go out of business. Now I do like Mediterranean food, I think. I actually do not even have a clear idea what it is. It just sounds exotic and exciting. It lets my imagination run wild. Will I get Greek food (my first thought), or will it be something strange and spicy from Algeria? Permanent link to Aligning Your Name To Your Product

Toyota Motor Corp is preparing a $1 billion marketing campaign to boost U.S. sales in the fourth quarter, while also expanding its line of hybrid models under the Prius name, the company said on Thursday. The $1 billion will include a media campaign, as well as buyer and dealer incentives, including sweeteners for leasing.

The $1 billion marketing and advertising plan is 30 percent to 40 percent more than Toyota typically spends in the quarter, Miller said. The plan comes as Toyota struggles with its worst downturn since it was founded in 1937 and is expecting to report a loss for the second straight fiscal year. Permanent link to Toyota Gets It Right: Heavily Promote

I ran into an old friend, and like all of us I asked, “How’s work?”

This friend went onto to tell me about her new found experience and adventure in the world of sales, and in exasperation she told me that, “Selling is about people.” Just had to laugh out loud.

Duh.

While you may seem to think that this blog entry about this topic is completely useless, let’s take a look on why this person was surprised to discover the most obvious of facts in selling. You see, she was sold the program on how much she would make if she sold so much of this financial product. She paid her $300 and now was a distributor and a owner in the new dream. Potentials seemed big and excitement ran high. Signing up to do things is like a rush. Permanent link to Selling is About People

I have asked several people as to what they thought sunk the Titanic. I usually hear “iceberg” or “the cold water.” While these were no doubt contributing factors, they was not the underlying causes.

When you believe you are unsinkable, your own hubris prevents you from taking the necessary actions for survival. The position that the Titanic owned in the minds of the of the Execs of the White Star Line, was that she was unsinkable. When you start believing your prowess so much that it takes over sensibility, you have opened the door to disaster. Permanent link to Bad Marketing Sunk The Titanic

Business owners and investors struggle on where to put their money. While real estate can be purchased dirt cheap today, it could take years to make back some significant profits. While gold is at an all time high, is it time to buy or hold?

If you own a business or a private practice, your best investment will be effective marketing. Why do I say that and is there a precedent? A study was done by McGraw-Hill and they found that businesses who promote heavily during a recession, not after, average a growth of 256% after the recession is over. Very, very few are making that kind of a return on Wall Street or at their bank. Permanent link to Effective Marketing: 2010’s Best Investment