Dynamic Revenue Coach

Had a chance today to talk today with an accomplished author and marketing guru, Barry Feig. http://www.barryfeig.com/ In discussing how he find clients, I asked him he actually went about it.

Without discussing our half-hour talk, which was as amusing as it was educational, i asked him he went about finding the right leads to sell. He responded with no lag, “There are leads everywhere.” Never did Barry complain about the economy. Never did Barry get into the blame that has been so prevalent. Permanent link to Leads & Clients Are Everywhere!

This video is very educational on social media and how powerful it really is.

http://www.youtube.com/watch?v=sIFYPQjYhv8

Best, Edwin Dearborn

I am always discovering new resources and I found one that I just had to share.

This is a great resource to find leads when you are selling to businesses. This site is http://www.manta.com and provides not only data on how to find qualified sales leads, but also allows you to manage your sales funnel. And best of all, it’s free!

I strongly urge you to check it out and see if this could be a resource for you to develop new sales leads for reaching more businesses.

Best, Edwin Dearborn

It may be very simple, but it is very instructional to the power of social media.
http://www.youtube.com/watch?v=MpIOClX1jPE

Best, Edwin Dearborn

As the U.S. economy emerges from the recession, “the primary determinant (of growth and productivity gains) is our level of entrepreneurial activity,” Stangler says in the summary of his study, “The Coming Entrepreneurship Boom.”

Despite an aging population, Stangler says, the United States may be on the cusp of an entrepreneurship boom because of older people starting business not in spite of them.

The highest rate of entrepreneurial activity is occurring in the 55 to 64 age group, Stangler says.

Other findings: Permanent link to The Coming Entrepreneurship Boom

• In every single year from 1996 to 2007, Americans between the ages of 55 and 64 had a higher rate of entrepreneurial activity than those aged 20 to 34.

Even as the faltering economy continues to drag people down financially and emotionally, cautious optimism has steadily balanced out stress and economic hardship around the world, according to Mintel, which recently reaffirmed several consumer-behavior predictions it made at the end of 2008.

Late last year, Mintel anticipated that worldwide markets would witness five consumer trends in 2009:

• Trust
• Control
• Playfulness
• Simplicity
• Trading “down, up and over”

More than halfway into 2009, the firm sees these themes playing out as still-pessimistic consumers around the world nonetheless attempt to find ways to transform their lifestyles and lighten the moods. Permanent link to Marketing Trends 2009/10

Thanks to a friend, www.tustintim.com, I found a great resource for tracking sales, or CRM as it is called. www.zoho.com.

Best, Edwin Dearborn

The oldest rule in fishing, if one seeks success, is to fish where the fish are. Seems obvious, but it seems that obvious is what people miss the most.

The same with marketing. When you are marketing you are fishing for paying clients. So lets take a look at the basic process of how a fisherman goes about catching his fill.

1. What type of fish do you want to catch. We call this is a “public” in marketing. You need to know their demographics, where they swim and what they will bite on. you need marketing research. Permanent link to Marketing Basics: Fish Where The Fish Are

While our society is “dumbing down” via bad education, government mismanagement and more and more crackpot theories (Wall Street is now a dirty word) on how to revive the economy, it is important that you reverse that trend within yourself.

In speaking with many people on how to not only survive, but as well thrive in this economy, I am always taken aback on how many business owners and entrepreneurs are not advancing themselves with more knowledge. Permanent link to Become A Smarter Marketer

Guerrilla Marketing has changed with the times, with one basic exception. And that Guerrilla Marketing is about innovation and adaptation.

While tactics change with technology and what is an acceptable way to communicate, the basic strategy is the same: Do what you have to do to survive financially.

Too often, I see business owners and entrepreneurs looking for the next gimmick or fad. This is the “get rich” quick mentality that recently buried Wall Street and the real estate market. Real guerrillas know that you have to constantly innovate to stay ahead. Permanent link to Utilizing Guerilla Marketing Tactics