December 9th, 2009:
SEO, social media marketing and keyword research are tops on the list of the 10 best internet marketing strategies of 2009, a list released by SEO.com.
In issuing the list, the firm said that the best strategies this year have been the ones that are directly related to establishing credibility, eliciting trust and directly targeting a desired demographic.
Credibility Most Important
Credibility is one of the most important things to establish in an online presence, especially in an economically challenging year, according to Ash Buckles, SEO.com’s director of search engine optimization. “When people are watching their money closely, they will only buy from companies and websites they trust,” he said. Permanent link to Top Internet Strategies of 2009
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December 4th, 2009:
I know, we’re all supposed to hunker down, endure the holidays and some how have enough money stored away to make it through the winter. Well, I have another strategy and in fact, it aligns with the very message of the holidays.
You’ve heard it so many times, it has become lost in the blinking lights, drowned in the eggnog and nullified by all the bleak news about unemployment. “Peace on Earth, Goodwill towards Man.” It is this very message that contains an encoded secret on what to do and how to genuinely use the holidays to forward your message, your image and your business philosophy. Permanent link to Holiday Marketing Strategy
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November 12th, 2009:
Great article on using Facebook to expand your reach, increase revenue and expand profits.
http://www.nytimes.com/2009/11/12/business/smallbusiness/12guide.html
Best, Edwin Dearborn
November 12th, 2009:
I have spoken to quite a few doctors about expanding their practice and I am quite amazed how many are not handling this recessionary economy in the best manner.
I hear quite often that they are no longer doing any marketing or that they are going to wait it out. While health needs are not going away from a patient’s perspective, too many doctors are counting pennies and not contemplating on how to make more dollars. Permanent link to Stop Counting Pennies, Start Making Big Dollars
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November 11th, 2009:
Please watch this video on generating more new patients,
increasing revenue and retaining more profits for YOUR
practice! http://www.youtube.com/watch?v=P782NzxQz_k
See you there!
Best, Edwin Dearborn
November 9th, 2009:
I read a report that illustrates the need to market as heavily as you can during turbulent economic times, like we are experiencing today. Just like in military strategy, one takes ground when the opponent is retreating or faltering on advancing into neutral territory.
Best, Edwin Dearborn
November 9th, 2009:
With the amount of money spent on drugs, one would think that this societal ill has affected the sensibility of those people who design and craft our ads and marketing. Because I have often said, “Are they on drugs? That ad was so stupid.” You may have the same opinion about what you see
We need a marketing rehab center. While drug rehab is serious business and needed work for those who desperately need it, we must also rehab how we market and sell. In the last 15 years, we got drunk on the high wine of easy credit and foreign subsidies. Now all that has changed and so has the buying habits and needs of so many people. Moreover, the world of financing is ultra restrictive and full of fear.
Rehab is not just about stopping the practices of taking in non-survival agents, but also getting back to basics. Getting sleep, getting some exercise, eating nutritious foods and developing holistic and ethical choices as a life strategy are all part of the rehab process.
This type of transformation is also needed in marketing. We have to get back to basics and realize that marketing has a function and that is not insulting our intelligence of trying convince us that the unimportant is absolutely required to be happy.
A recent study showed that Americans only believe 3% of the ads they see. Imagine if Madison Avenue, just down the block from Wall Street, realized that they have deviated just as much during this financial crisis.
In actual fact, Madison Avenue has more potential power as it affects the lives than Wall Street. How many people have stocks or bonds as compared to those who potentially could buy advertised goods? Madison Avenue has the power to transform our economy, while Wall Street figures out who they are and what they really do.
Now the reality is this: Your business will probably never employ Madison Avenue assistance, but nonetheless your business must go through the same transformation that country is experiencing. It need innovation, some Lance Armstrong like determination and finding its way back to the basics.
Best, Edwin Dearborn
November 3rd, 2009:
This is a wonderful article from Advertising Age that I wanted to share with you!
Best, Edwin Dearborn
Amid the endless pronouncements about social media — often shortened to “social” these days by consultants trying to sound like they know what they are talking about — is the reality that social media is not a solution, or a sure bet.
Social media can’t: Permanent link to 10 Things Social Media Can’t Do
- Substitute for marketing strategy.
A Twitter campaign or a Facebook page that announces your weekly specials is not a marketing strategy.
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November 2nd, 2009:
Sixty-eight percent of individuals surveyed indicated that they had at least made back their initial investment in coaching in increased earnings from personal salaries or investments, or through increased savings through debt reduction, according to the coaching foundation study, which was conducted by Association Resource Centre and PricewaterhouseCoopers.